Research & Surveys
Island-based organisations constantly require accurate data and information on core functions of their business which can then support their strategic and operational planning needs. However, to generate this data and information in-house can be a very costly process and, therefore, the work is often not undertaken. Island Analysis can provide Channel Islands’ and Isle of Man organisations with value for money research and analysis resources either as a one-off project or on a retained basis to enable clear and accurate decision-making to take place within the island context.
Clients also have the unique advantage of being able to draw upon the Island Analysis unique economic, social and environmental database covering over 100 islands worldwide. This is a value-added service offered by the Company.
All forms of survey techniques can be utilised. These include face-to-face interviewing, focus groups, business-to-business interviews, online surveys and e-focus groups (Jersey and Guernsey).
The Company’s Island Opinion online membership provides innovative research opportunities for Jersey and Guernsey clients and shortly for Isle of Man clients.
If you are a Jersey, Guernsey or Isle of Man resident you can sign up to take part in Island Opinion surveys on the Island Opinion website.)
Island Analysis offers test marketing research in Jersey, Guernsey or Isle of Man for companies wishing to launch products and services into the UK market. It employs all forms of research techniques during the course of its work including a Jersey and Guernsey online panel.
As a location in particular, the attraction of Guernsey as a test market for products and services is immense when taking into account the location’s similarities with the UK in terms of demographic and socio-economic profile. Please contact us for further information.
Household Expenditure Survey
The Policy Council has appointed Island Analysis to carry out the 2012/13 Guernsey Household Expenditure Survey (HES). This Survey is undertaken approximately every five years and involves a representative sample of 1,300 island households. Each household is required to note the amount spent on products and services over a 14 day period as well as listing major items of expenditure incurred over the previous 3 months and on an annual basis. Households will be able to complete the survey online.
The information provided by the survey has a number of functions but its primary use is to ensure that the inflation indices remain relevant and that the prices monitored by the index accurately reflect household purchasing patterns. Inflation is an important economic indicator and is used as the basis for a large proportion of pay settlements, fees, rents and other charge adjustments. The information provided by the survey also has numerous other applications for government and business.
If you live in Guernsey and would like to register your interest in participating in the Survey or if you have received a letter from us inviting you to take part in the survey but are unable to, please contact Island Analysis on 01481 716227 or email email@example.com. All survey responses are anonymous and strictly confidential. (Please state your house name and postcode in your email.)